BAESIC is created and managed by Alex Pham who has massive experience in fashion. With huge passion for fashion, he owns an incredible journey, from ironing clothes for local designers at the backstage to being a front-row guest at shows in Paris and Milan during fashion week.

BAESIC is the symphony of colors, textures and silhouettes that is dedicated for modern women. By focusing on creativity and wear-ability, the brand itself occupies a unique position in the customers’ mind. High waist corduroy pants, pleated skirts, white crisp shirts among others are named not only as the signature pieces of brand but also as fashion statement for each season.

To date, BAESIC continues its journey to become one of top fashion brands in Vietnam.